The Real Estate Lesson That Changed Everything For Me!

Hay Girl! This one is for you as I know you’ve got the business going or you are about to start one soon!

In a world where business can feel cold, fast, and transactional, we’ve learned that the real secret to longevity and impact is this: make business personal—in a professional way. My husband and I have been in real estate for over 11 years, flipping homes, selling properties, and working with all types of clients. And while the numbers, deals, and market shifts matter, what’s sustained us—and made our business both profitable and purposeful—is people.

When we first started flipping homes, we thought it was all about finding the right property and doing quality renovations. And while those are key, the real shift happened when we began to tune into why people buy homes in the first place. It’s not just square footage—it’s about story. It’s about helping someone walk into a space and see their future. That means showing up with heart, even in hard situations. Listening closely to what matters most to clients. Making design choices that reflect not just trends, but lifestyles. And yes, sometimes that’s meant slowing down, passing on a deal that didn’t feel right, or spending a little more to make something truly beautiful and functional for the next family.

Here’s what we’ve found to be true: when you build your business on care, communication, and character, you don’t have to chase every lead. Clients come back. Referrals increase. Your name carries weight, not just for what you do—but how you do it. That’s how you stay in the game for over a decade. That’s how your business starts to speak for itself. We believe every transaction is a chance to create transformation—and the best way to leave a lasting mark in business is to treat people like people, not just customers.

Want to build a business that reflects who you are and what you value?

Check out the latest freebies and download today!