For the purpose-driven woman building with faith + fire
If I could sit across the table from the version of me who was just getting started—wide-eyed, full of big dreams, and quietly wrestling with fear—I’d hold her hands, look her in the eyes, and tell her the truth. Not to scare her, but to ground her. Because when you’re building something with God, girl, it’s not just a business or a brand—it’s a calling. And calling comes with both clarity and chaos.
Here’s what I wish I would have known before I said “yes” to purpose in motion.
Your business is only as strong as your handshake.
I used to think I needed fancy websites, perfectly curated feeds, and polished graphics to be legit. Truth is, none of that means anything if people don’t trust you. What matters is your word, your heart, and how you treat people when no one’s watching. Relationships will always be your real ROI. If people believe in you, they’ll buy into your vision. Integrity isn’t optional—it’s your foundation.
If it doesn’t fit in your time, rewind.
Say it with me: “Just because it’s good doesn’t mean it’s God.” I had to learn the hard way that not every opportunity is meant for me. If it doesn’t align with your current season, it’s okay to say not now. Time is one of the holiest things you have, and if you’re constantly overwhelmed, that’s a red flag—not a badge of honor. Purpose feels lighter when it’s in alignment, not when it’s forced.
Your values matter more than your vision board.
Sis, when things get tough—and they will—it won’t be your five-year plan that holds you steady. It’ll be your values. I had to learn what I stood for so I wouldn’t crumble under the pressure of pleasing people or chasing every trend. Your boundaries, your beliefs, your God-given convictions? They are sacred. Build your business around them, or you’ll lose yourself trying to fit in.
Your gifts have to shine—not someone else’s.
Comparison is a liar. I wasted so much time trying to do things “like her”—and guess what? It never felt right. It didn’t flow. God didn’t call you to copy, He called you to create. Your unique gifts, voice, and story are what set you apart. Don’t dim your light to match a version of success that was never meant for you in the first place. Girl, let your gifts make room for you.
Choose quality over quantity every time.
Listen, you don’t need 10,000 followers. You need people who care, who resonate, who connect. Show up with depth, not just visibility. Give value, build trust, and be consistent. It’s better to serve 10 women well than to reach 100 who never engage. Don’t build fast—build faithful. The fruit comes when you stop chasing numbers and start cultivating relationships.
Start small, and stay faithful.
I used to feel behind just because I started small. But looking back? Those humble beginnings built me. I learned how to steward what I had before asking for more. Don’t despise your “little”—that’s where the growth happens. Obedience in the small creates overflow in the future. Keep showing up, even when it feels like no one’s watching. Heaven is.
Serving people always comes first.
Business is ministry. Purpose is people. If you ever forget that, you’ll lose the heart behind what you’re building. Don’t make it about money, metrics, or milestones. Make it about impact. Love people. Show up with integrity. Listen more than you speak. When you prioritize people, provision follows. Always.
Create simple systems you’ll actually stick to.
Girl, let’s be real—complicated doesn’t equal successful. If your systems are too complex, you won’t follow them. What helped me most wasn’t downloading every app—it was learning what I could realistically manage. Simplicity leads to sustainability. Build systems that work for you, not just what looks good on paper.
Final Thoughts: Build it with grace, and grow at God’s pace.
No one has it all figured out. And that’s okay. Don’t let perfectionism paralyze you. Don’t let pressure push you. Keep coming back to the One who called you, and let Him lead. This journey is sacred, even in the slow seasons. Just start. Just trust. Just keep showing up. You were painted on purpose, and you’re building something eternal—even if it doesn’t look flashy yet.
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